Panini America, Inc. is excited to announce that the first Brett Favre trading card, depicting the future Hall of Famer as a Minnesota Viking, will also be inserted into 2009 Donruss Threads Target blaster boxes and retail packs.

“My hat is off to our production staff. Based on their hard work and quick turn around, we were able to include the limited edition Favre card into Target blasters too,” adds Prusha. “Even with the additional product configurations, our initial announced print run of 4,444 cards will remain the same.”

Donruss Threads retail is scheduled to begin shipping August 26, and will become available at both Target and Wal-mart stores in the coming weeks.

Panini America announced today that the company stopped the presses this weekend in order to include the FIRST trading card of Minnesota Viking’s quarterback, Brett Favre, in its August, 2009 retail release of Donruss Threads Football. Favre pulled on the purple #4 jersey for the first time last Friday night in the Vikings preseason victory against the Kansas City Chiefs. Panini America dispatched a photographer to the Hubert H. Humphrey Metrodome with the sole intention of creating this historical card.

“We wanted Favre’s FIRST official Vikings trading card to be an in-game action shot of him wearing the purple #4,” said Panini America Marketing Manager Scott Prusha. “We were able to send a photographer to the game Friday night, print cards Saturday and have them ready for product insertion first thing Monday morning.”

With production of hobby boxes in their final distribution stages, 4,444 Favre cards were inserted into BOTH Target and Wal-mart blaster boxes and packs.

For more information about Panini America, please visit http://www.paniniamerica.net.