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Upper Deck Releases 2009-10 SP Game-Used Hockey!

When it comes to securing top-notch jersey, patch and gear cards,

this lamp-lighting collection represents the NHL’s one-stop shop for collectors

Carlsbad, CA (April 14, 2010) – With this season’s NHL playoffs set to begin tonight with four first-round matchups, the Upper Deck Company is proud to announce the release of its latest NHL-licensed trading card set: 2009-10 SP Game-Used Hockey. A 100-card regular set, SP Game-Used provides all the thrills and chills for hockey card aficionados looking to get as close to the game as possible with at least one memorabilia or autographed card in every pack, on average.

“Our SP Game-Used set truly does have something for everyone,” said Josh Zusman, Upper Deck’s hockey brand manager. “The signed manufactured patch cards are now an annual offering, as are last year’s debut of the ‘Fight Strap’ cards. And with two rookie cards per box, as well as our various autographed cards sprinkled throughout, collectors really can’t go wrong with buying a box.”

The hits just keep on coming as Upper Deck’s lineup of insert cards leaves no puck unturned. In addition to the likelihood of landing either a memorabilia or autographed card in every pack, SP Game-Used Hockey boasts an incredible assortment of inserts starting with the readily available “Authentic Fabrics.” Moving right along, collectors will seek out “Inked Sweaters” autographed jersey cards (numbered to 50), featuring the likes of John Tavares, Matt Duchene and Patrick Kane, as well as “Legends Classic Patches” (numbered to 25), including past hockey standouts like Bryan Trottier, Butch Goring, Billy Smith and Dale Hawerchuk. And let’s not forget about the red-hot “Letters of Distinction” inserts with varied numbering, which sport the actual “A’s” and “C’s” right off of players’ game-worn jerseys!

The depth of autographed cards inside the set is especially significant as rookies, current stars and retired legends abound. The two levels of the “SIGnificance” offerings (numbered to 50 and numbered to 25) are jam-packed with talent young and old as names like Jonathan Toews, Steven Stamkos, Steve Yzerman, Brian Leetch and even Johnny Bucyk jump off the checklist. The dual-signed “Extra SIGnificance” (numbered to 25) and thrice-signed “Triple SIGnificance” (numbered to 10) cards will no doubt have collectors screaming with excitement upon cracking lucky packs.

Lastly, the sought-after rookie cards that are available – “Authentic Rookies” (numbed to 999) and “Authentic Rookies SP” (numbed to 99) – will round out one’s collection very nicely. And the “Rookie Exclusives” autograph cards are all numbered to 100. With names like Tavares, Duchene and Victor Hedman waiting to be discovered, excessive crack-packing will be at an all-time high.

The product, currently on store shelves, includes three cards per pack, six packs per box.

About Upper Deck

Upper Deck is the leading sports and entertainment trading card and collectibles company. For more information on Upper Deck and its products please visit www.upperdeck.com.

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Media Contact:

Terry Melia

Public Relations Manager, Upper Deck

760-929-3055; or terry_melia [at] upperdeck [dot] com

Panini America announced today that the company stopped the presses this weekend in order to include the FIRST trading card of Minnesota Viking’s quarterback, Brett Favre, in its August, 2009 retail release of Donruss Threads Football. Favre pulled on the purple #4 jersey for the first time last Friday night in the Vikings preseason victory against the Kansas City Chiefs. Panini America dispatched a photographer to the Hubert H. Humphrey Metrodome with the sole intention of creating this historical card.

“We wanted Favre’s FIRST official Vikings trading card to be an in-game action shot of him wearing the purple #4,” said Panini America Marketing Manager Scott Prusha. “We were able to send a photographer to the game Friday night, print cards Saturday and have them ready for product insertion first thing Monday morning.”

With production of hobby boxes in their final distribution stages, 4,444 Favre cards were inserted exclusively into Wal-mart blaster boxes and packs.

For more information about Panini America, please visit www.paniniamerica.net.FAVRE

$4.99 a pack @ Target

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1 Crack the Code: Rafael Furcal
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18 Base which included: Mickey Mantle, The Electron and Manny Ramirez